FIRST BATCH: RATNAGIRI ESTATE
I produced all email, social and blog content for this highly successful product launch. First Batch is a biannual pre-order only product launch has historically enjoyed a small but dedicated following. The Ratnagiri Estate launch leveraged rich storytelling and visuals, coordinated social and email content and led to the most successful launch in the program’s history. This campaign lead to 5X our usual sales, sold out in record time and enjoyed a high level of engagement on social.
